To address the gap in public epilepsy awareness, our epilepsy charity hopes to use as many forms of media advertising to educate and raise awareness of epilepsy. We hope we can get as many of the public educated and understand what epilepsy is and what it looks like and what to do if someone is having a seizure. We hope that people already suffering from the illness will open up and talk about their condition and have no fear facing discrimination and isolation also most importantly people giving incorrect first aid advice.
OUR AIMS
Billboards
Billboards are located at thousands of places across the UK which can reach millions of people every day so putting a huge message will allow our charity to get a hugh message about epilepsy.
Types of Billboard Advertising
Bus Advertising
Bus advertising gives the charity the opportunity to talk to all road users and pedestrians – not just the bus traveller. We hope to have an unmissable epilepsy awareness campaign, driving past the public all day, every day, telling them our message about what is epilepsy and how they can help.
Types of Bus Advertising
Digital Billboard (AdVan)
We would use this type of advertising when we would park up in a pre-determined location to provide a high impact digital billboard.
This is great when we are targeting an audience at a select location or event such an epilepsy run or handing out leaflets. The Advan gives us the ability to move quickly between locations and get the message out in a city or a town.
Train Advertising
Millions of people catch a train on a daily basis. It is a great opportunity to use this to raise epilepsy awareness.
It is one of the most effective way of reaching the public about different facts of the illness such as statistics of epilepsy, how many suffer from the condition, what to do if someone has a seizure, side effects of epilepsy, and other information as well as dispelling some myths regarding the illness.
Attention grabbing, colourful, and informative artworks will be effective way to engage people while they are on their train journey.
Types of Train Advertising
More information provided by the Network Rail.
Taxi Advertising
The iconic shape of the taxi is recognisable worldwide and is synonymous with London and the UK.
This is great opportunity for us to raise the awareness of epilepsy on the UK’s key business, retail, entertainment and residential areas in city centres; places of interest and hot spots and the major towns and cities across the UK.
Types of Taxi Advertising
Inflatable Billboard
Advantages of using an inflatable billboard at epilepsy awareness events:
Ad-Walkers
Adwalkers can distribute leaflets, and advice about epilepsy and also just give plain directions to the public.
Great for targeting highly visited sites such as:
Printed Media – Newspapers/Magazine
When raising the epilepsy awareness via national, local and regional newspapers, leaflets, brochures and trade and consumer magazines we are reaching a different target audience altogether where some time limits may be short and we may be targeting and engaging with the public of a specific geographic market and the public will be of a certain age group.
Radio Adverts for Epilepsy Awareness
Radio allows our Charity campaigns to target people efficiently by:
These characteristics allow us to target audiences in the most appropriate and efficient manner to meet our campaign objectives such as Purple Day or National Epilepsy Week.
Television Promotion
We hope to have funding that will allow us to maximise the potential of television exposure. We aim to participate in TV interviews particularly those that discusses health matters or produce adverts that are hard-hitting and to the point but ensuring that we conscious of the viewer and tread carefully about what we air.
We hope to provide insights and advertising adverts that not only raises awareness of important issues such as how to deal with someone who is having an epileptic seizure but also look at ways at aiming on finding new supporters for the charity who are vital to helping us to continue with our work. We will try to get the message across to the public how their donations are making a big difference to those who have been diagnosed with epilepsy for the first time.
Promotional Prints
Using variety of print materials will help us to effectively send our charity’s message and promote epilepsy awareness using informative content with creative artworks. These prints can be used during events, distributed through mail, posted on walls, etc.
Types of Prints:
Charity Run
We hope to arrange as many of the runners to participate in events such as the 5Ks, 10Ks fun and mud runs, half marathons, marathons – for epilepsy.
On the day they get a chance to raise the awareness of the condition, meet new friends, enjoy the day, improve on their health and wellbeing, receive a certificate and a medal.
Charity Event
Charity events are fantastic way for us to promote epilepsy awareness, raise money for the cause, and have fun!
People would get to know about:
Our attendees themselves may get inspired by the message during our event and may spread the word amongst their own contacts about our charity
Lighting Buildings
Buildings and landmarks are lit up in purple in support of Purple Day on March 26th.
Coffee and Chat
Coffee and chat groups are being set up all across the country. These give people living with epilepsy the chance to meet each other in ordinary venues like cafes, tea rooms and coffee shops.
They offer a relaxed way to meet new people, share epilepsy stories, experiences, and get information on how to learn more about epilepsy.
Car Advertising
We hope to make use of car advertising to spread our epilepsy charity mission.
We believe using cars is an effective way to promote epilepsy awareness since cars are on the road and travel distances which means our message can go places!
Types of Car Advertising:
Social Media
By using all the different types of platforms on social media such as Facebook, Instagram, Twitter, LinkedIn and Youtube our charity will reach a wider range of people suffering from epilepsy from all over the World. It will also allow them to share their stories, problems, ask questions and turn to someone knowing that they know how they feel.
Merchandise
Use of branded merchandise whether for sale, or as a giveaway, can help raise funds and increase brand awareness. There are tons of merchandise to choose from such as mugs, hats, pens, masks, t-shirts, phone cases, and more! Nowadays, almost any product can be branded with a logo or any print of your choice.
Competitions
Another way we hope to raise the awareness of epilepsy and raise funds for the charity is occasionally hold competitions such as raffle draws, lottery, challenges, puzzles, and online contests.
An incentive of a prize will be given to the winner donated kindly by a sponsor which can be an individual, a company, organisation, football team etc.
Fundraising
There are various ways for you to help raise funds towards our mission to support epilepsy awareness. We have list some suggestions below and you’re also more than welcome to contact me for more details or advice.